The usefulness of marketing was at its height at Holden during the 1970’s, with many dealers utilising the “Salesappeal Group”. We’re not sure if this group was part of GMH, or an external party doing marketing work for the company.
To quote the November 1978 edition of “Pointers” magazine, the Salesappeal Group were tasked as follows:
Salesappeals has been contracted to improve and maintain the merchandising image of several selected Dealerships in rural Victoria.
The above picture is the result of this engagement with Wyres Bros., as seen in November of 1978.